21 years. 21 Stories. Creating a Community of Giving at the IUPUI University Library
Keywords:Fundraising, Academic libraries, public relations, donors
This article describes goals and strategies for a library communications and fundraising program designed to mark a milestone anniversary. The authors report on a targeted public relations effort to enhance fundraising results and review development outcomes in the context of current literature related to donor loyalty and fundraising for libraries. Particular emphasis is placed on the value of creating compelling stories about the individuals who shape the life of the library and its ability to impact the wider community, especially donors whose gifts facilitate unique programs and collections. This approach aligns with considerations identified in both fundraising and library literature, which underscore the effectiveness of utilizing story to deepen connections with and motivate donors.
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