Rebranding the Wells County Public Library as a Go-To Spot

Authors

  • Emily Marshall Wells County Public Library

Abstract

It was decided to do a complete overhaul to help unify all of materials, including print, web, social media, and more and to create a new, easily recognizable brand, logo, and tagline with the goals of giving the library a consistent image that appealed to a younger, technologically savvy target market and to increase the visibility of the library within the community. 

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Published

2015-08-07

Issue

Section

Articles