Generation Y and Z Destination Attractiveness Attributes

Generation Y and Z Destination Attractiveness Attributes


  • Ijada Jackson-Macon Indiana University Purdue University Indianapolis
  • Godwin-Charles Ogbeide Purdue University Northwest



destination attractiveness, Generation Y, Generation Z, tourism


The purpose of this study was to explore Generation Y and Z perceptions of destination attractiveness (DA) and their propensity to visit a destination. The objectives of this research include examining which destination attractiveness factors are critical to Generation Y and Z tourists and to compare and contrast Generation Y and Z attractiveness factors to other tourists. College students and recent graduates from multiple universities in the USA were surveyed for this study. The results of this study will contribute to the existing knowledge in the areas of destination marketing and management.

Author Biography

Godwin-Charles Ogbeide, Purdue University Northwest

Dr. Godwin-Charles Ogbeide is a Professor of Strategy & Hospitality in the College of Business at Purdue University Northwest. He is the Director of the White Lodging School of Hospitality and Tourism Management. His research interests are in the areas of strategic leadership and hospitality, as well as the implications of leadership policies and marketing strategies on stakeholders’ behavior and well-being. He is an active member and leader of many professional organizations, active board member of various non-for-profit organizations, published author, public speaker, and winner of numerous international as well as national awards. His awards include teaching excellence, research excellence, visionary, and innovation awards. He is an expert in hospitality and customer experience with over 30 years of combined experience in the hospitality industry.