Determinants of Restaurant Love: Mediating Role of Restaurant Trust

Abstract

This research paper examines the influences of restaurant reputation, restaurant experience, and restaurant trust on restaurant love where restaurant trust is used as mediator. Majority (53%) of the 365 respondents were male. Respondents’ data were collected with closed-end questionnaire and random sampling technique was followed while selecting the respondents. The researcher used SPSS and AMOS to analyze the collected data. The data analysis shows that restaurant reputation and restaurant experience positively influence the restaurant trust and restaurant love and trust mediates between the relationships of reputation and love as well as between the relationship of experience and restaurant love. This research has, implications, limitations, discussed in the last section.