#ODU2ODU: Testing the Benefits of a Partnership Between Sport Management Classrooms


  • Brendan O'Hallarn Old Dominion University
  • James Strode Ohio University




Social media, technology, pedagogy


As sport management pedagogy has evolved, an effort has been made to incorporate popular and innovative social media technologies into classroom instruction. Academic research has suggested how the technology can be utilized to provide real-world skills for students and develop proficiencies in an area where many sport management graduates find employment. Notable among the recommendations about social media use by sport management scholars is a lack of research testing the efficacy of these tools in improving curricula. The current study relied on the recommendations of Sanderson and Browning (2015) to use the social media site Twitter to create online partnerships, testing the perceived benefits of such an arrangement through end-of-semester surveys with student participants. While the survey data show a true partnership may be difficult to realize—particularly during a single semester—the benefits of such an assignment were clearly articulated.

Author Biographies

Brendan O'Hallarn, Old Dominion University

Brendan O’Hallaran, PhD, is a lecturer in the Department of Communication & Theatre Arts at Old Dominion University. His research interests include the sociology of social media interactions, particularly connected to sport.

James Strode, Ohio University

James Strode, PhD, is an associate professor and chair of the Department of Sports Administration at Ohio University. His research interests include philanthropy in intercollegiate athletics, coaching effectiveness, and sport management pedagogy and administration.


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