Vol. 7 (2026)

Research Articles

• Personal Branding via Social Media in the NIL Era A Content Analysis of Top Female College Athletes’ Instagram Posts

  Jin Park, Jiyoung Park

  1-16

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• Analytics in the Canadian Sport Industry A Macro-Level Analysis of Online Job Advertisements

  Erik L. Lachance, Brad Millington, Michael L. Naraine

  17-37

  • PDF

• Leadership Dynamics in NCAA Athletics Communication and Stakeholder Prioritization Between Athletic Directors and Direct Reports in Divisions I, II, and III

  Kelly P. Elliott, Amanda Siegrist, Elizabeth Johansen

  38-51

  • PDF