Surfing for International Opportunities: How the Internet Shapes Student Choices


  • Stuart Brown University of Connecticut at Waterbury


Higher Education, Internet


Prospective and enrolled college students are becoming more proficient at using the Internet to explore educational options at home and abroad Universities with foresight have been quick to capitalize on enthusiasm for this medium, which has the power to capture and hold one s attention long enough to sustain interest in the institution. The ".net" is fast becoming a preferred tool for marketing to and recruiting new students. This description of a fictional students first experiences with the Internet in searching for an opportunity to spend junior year abroad demonstrates the power of the Internet in shaping student choices.