Development at Metropolitan Universities

  • Blaine Brownell
Keywords: Metropolitan Universities, Fundraising, Challenges,

Abstract

Metropolitan universities face special development challenges due to their age, circumstances, and Jack of a strong fundraising tradition. Often confronted with stiff competition from other, more established institutions, they must move quickly to build annual giving campaigns centered on alumni, along with effective development organizations and infrastructure. Fundraising efforts that are clearly related to institutional mission, strategic plans, and a coherent image of the university are most likely to succeed. Metropolitan universities can benefit from proven lessons and approaches at other institutions, but will achieve particular by building upon their unique strengths and developing strong relationships with individuals, foundations, and corporations in the local community. Development efforts can clarify and advance the institution s role, especially if it is fashioned around the university s metropolitan mission and what it does best.
Published
1997-01-01