Involved Constituencies: Creating an External Support Network at a Metropolitan University
AbstractThe interactive relationship that metropolitan universities have with their communities is a unique characteristic distinguishing them from other higher education institutions. When viewed as resources, the constituencies of metropolitan universities can be used to effectively communicate the quality of the institution and to garner new support. This article outlines steps to be taken by external relations professionals to create involved constituencies for their universities. The effective use of alumni in legislative efforts and the creation of constituencies around key issues at the University of Arkansas at Little Rock are discussed as case studies in accomplishing these goals.
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