University Intervention into Community Issues as Dialogic Public Relations: A Case Study

  • Jamie M. Byrne University of Arkansas at Little Rock
Keywords: Higher Education, Community Issues, Public Relaitons

Abstract

This paper examines a study of the wastewater collection and treatment issues of Little Rock and North Little Rock, Arkansas by University of Arkansas at Little Rock personnel and how it constitutes dialogic public relations. The paper defines dialogic public relations using Kent and Taylor's work and then uses their criteria to describe how this study constituted dialogic public relations. The paper also examines strengths and weaknesses of this approach and makes suggestions for future study.
Published
2007-01-01