Recruiting Place-Bound Students: The Influence of Location on the College Choice of High School Seniors

  • Darryl B. Holloman Columbus State University
Keywords: Higher Education, College Choice, College Location


Using a 3x3 MANOVA (SES and Metropolitan Status), this study examines the influence of socio- economic status (SES) in combination with Metropolitan Status (urban, suburban, and rural) on the college selection process of high school seniors. This study finds that whereas high school students value cost, institutional quality, institutional characteristics and college culture, these values vary by the interaction between SES and Metropolitan Status.