A Perspective on the Future of Branch Campuses

Abstract

Branch campuses can thrive in the extremely competitive environment of higher education, because of their commitment to access and their relatively low cost of operation. Success, however, depends on understanding the preferences of adult learners and other place bound students. With targeted programs, focused services, carefal financial management, and a solid-marketing plan, branches can be an integral part of enrollment management, as well as an important contributor to the institutional bottom line.