We’re All in This Together: How one University Drew on Collective Impact Principles to Advance Student Success in Higher Education


  • Bruce Jones University of Houston
  • Maureen Croft University of Houston
  • Teri Longacre University of Houston




student attrition, student retention, student graduation, low socioeconomic status, Pell grant eligible


Student attrition rates in higher education are an ongoing concern in the U.S, and are costly to students themselves, colleges and universities, and the economy in terms of dollars and human potential. Thus, the need to identify solutions to student attrition is pressing for both students who are enrolled in institutions of higher education today, and for multiple generations of students yet to enroll. This manuscript discusses collective impact as a model of intervention at an urban university and the quest to promote institutional efficacy around student retention and graduation strategies in partnership with internal (on-campus) and external (off-campus) constituents.

Author Biographies

Bruce Jones, University of Houston

Dr. Bruce Jones serves as the Vice Provost for Academic Programs at the University of Houston. He has over 25 years of academic and administrative experience in higher education, as well as extensive experience working with philanthropic institutions across the United States on program funding strategies, strategic planning and evaluation. His research foci includes educational leadership and policy analysis in K-12 and higher education, cross-sector collaboration, school and community interrelations and cultural competence and educational evaluation and assessment.


Bruce A. Jones
Office of the Provost
University of Houston
203 E Cullen Building
Houston, TX 77204-2019
Telephone: 713-743-2490
Email: bajones4@uh.edu

Maureen Croft, University of Houston

Dr. Maureen Croft is the Associate Provost for Strategic Enrollment Planning at the University of Houston, where her principal responsibilities involve the development, implementation and management of undergraduate strategic enrollment planning. In this role, Dr. Croft leads efforts to develop strategic application, admission, enrollment and financial aid policies for undergraduates that serve to advance university enrollment and retention goals and reach targeted audiences. 


Maureen G. Croft
Office of the Provost
University of Houston
203 E Cullen Building
Houston, TX 77204-2019
Telephone: 832-842-8703
Email: mgcroft@uh.edu

Teri Longacre, University of Houston

Teri Elkins Longacre currently serves as Vice Provost and Dean for Undergraduate Student Success in the Office of Academic Affairs and is an Associate Professor of Management at the C. T. Bauer College of Business at the University of Houston. She teaches in the areas of business law, employment law, managerial communication, human resource management, and organizational behavior, and coordinates an internship program with the Equal Employment Opportunity Commission. Teri has published scholarly articles on the topics of employment discrimination, employee selection practices, affirmative action plans, leadership, and academic internship programs.

Teri E. Longacre
Office of the Provost
University of Houston
203 E Cullen Building
Houston, TX 77204-2019
Telephone: 832-842-8703
Email: elkins@uh.edu


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